Writing
RSSNotes on custom software, remote work, and building tools that hold up in production.
I grow with business owners through every AI stage
AI options are everywhere. Most owners are not stuck on belief - they need a partner from the first step through real business results.
7–8× output when vibe-coding is done right
Most engineers see 4–5× with AI-assisted coding. I ship 7–8× because speed without discipline is just debt with a deadline.
What I ask in a first client call
The questions that tell me whether custom software, integration, or AI is actually the right next step.
Software for business owners, not slide decks
Why I work with owners who need software that ships, not another platform with a logo.
Remote from Taiwan, clients everywhere
Four years at Lucid Modules - ecommerce consulting and development for merchants worldwide - taught me how to ship software when your team and your clients are never in the same room.
Boring software is the compliment
Why the best custom apps disappear into the workday - and what I optimize for when reliability matters more than a demo.
AI integration without theater
Practical notes on adding AI to business software when you still have to maintain it next quarter.
Connect the systems you have before you build another app
When API integration beats a greenfield project - and how to tell the difference in the first conversation.
Ecommerce work that survives the next platform upgrade
Early lessons from Shopify, Magento, and WordPress store work on extensions, merchant reality, and not painting yourself into a corner.
Shipping software when three departments have to agree
Office-based enterprise work at TPIsoftware taught me how real organizations approve, delay, and finally ship web systems.