Web Performance and Core Web Vitals
Measured speed fixes - not a cache plugin and a prayer.
Your site loads slowly and you can see it in the bounce rate. I find what is actually slow, fix it, and show the before-and-after in numbers.
Who this is for
Teams who see conversion or SEO slip and want evidence-backed performance work, not generic "optimization" packages.
Sound familiar?
- Lighthouse scores look fine in dev tools but real users on mobile still wait.
- Previous fixes helped once, then the next deploy undid them.
- You cannot tell which slow metric is actually costing users.
What you get
- Improved LCP, CLS, and INP where they were hurting real pages - not just the homepage.
- A before-and-after report tied to business pain, not vanity scores.
- Fixes that stick through the next content or layout change where possible.
Deliverables
- Core Web Vitals (LCP, CLS, INP) audit and targeted fixes
- Lighthouse profiling, render-blocking and asset cleanup
- SEO-oriented performance work tied to high-traffic templates
- PWA setup where it fits the product
- Measured report: what was slow, what changed, what it bought you
How I work
- Profile the templates that earn traffic - product pages, forms, checkout flows - not only the marketing homepage.
- Fix root causes (assets, third-party scripts, layout shift) in priority order.
- Re-measure on the same URLs and devices so you can show stakeholders the delta.